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Google Analytics-A Beginner's Guide

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Why Analytics? Web analytics is not just a process for measuring web traffic but can also be used as a tool for business and market research, and to assess and improve the effectiveness of a website for a better insight on how a site is performing and whether or not optimization is required. Web analytics applications can also help organizations measure the results of traditional print or broadcast advertising campaigns. To evaluate the R.O.I (Return on Investment) of  your blog or website , you must analyze and measure your website visitors’ data to have a deep understanding of user behavior across all the web pages. Google Analytics is one such tool which can help track various parameters about user behavior such as the number of visitors, number of sessions, number of page views, average time on your website, bounce rate, and so on. Web analytics comprises five essential data measuring tools, namely; 1.  Data Collection : The software tools like Google Ana...
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Top 5 Job Opportunities in Digital Marketing

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Statistics have shown the following; There is a prediction of having more than 1.5 lac job opportunities in digital marketing by 2020, according to the “Times of India”. Approximately half of the world population(3 Billion) are using some kind of Social Media Channel. Marketers and advertisers around the world put close to 50% of their marketing budget into mobile ads. Content marketing can generate three times more leads than a paid search advertising. Below is the list of various available job opportunities in digital marketing; 1. S.E.O Executive/Manager: Implementing S.E.O Strategy (both On-Page and Off-page) Continuously monitoring search ranking on the first page of the Google search engine. Researching and analyzing competitor’s links and their strategies to rank on the first page of a search engine result page. Handling the “search engine friendly’ content. S.E.O executive with 1 year of working experience is offered an average salary of 3 lacs ...
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How To Get The Cheap Domain Name And Hosting Plan?

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Why Web Hosting and Domain Name? To build a self-hosted WordPress blog, the first thing you should have is a ‘Domain Name’. A domain name is your web address which allows people to navigate and access your web pages. Just like your residential address, a domain name is also an address. Hosting, on the other hand, makes your website, visible on the “world wide web(www).In case you are planning to have your WordPress blog, and want to make it accessible to your target audience, having a domain name and a web hosting is necessary. In this article, I would share with you the names of the cheapest hosting and domain name service providers. Siteground Hosting SiteGround delivers one of the fastest web hosting services with a guaranteed uptime of 99%. Their hosting service is being used by more than 1.7 million businesses across the globe. Their shared web hosting plans start at $3.95 per month. SiteGround delivers the following value proposition with its range of hosting pl...
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