Top 5 Job Opportunities in Digital Marketing

Statistics have shown the following;

• There is a prediction of having more than 1.5 lac job opportunities in digital marketing by 2020, according to the “Times of India”.
• Approximately half of the world population(3 Billion) are using some kind of Social Media Channel.
• Marketers and advertisers around the world put close to 50% of their marketing budget into mobile ads.
• Content marketing can generate three times more leads than a paid search advertising.

Below is the list of various available job opportunities in digital marketing;

1. 1. S.E.O Executive/Manager:

• Implementing S.E.O Strategy (both On-Page and Off-page)
• Continuously monitoring search ranking on the first page of the Google search engine.
• Researching and analyzing competitor’s links and their strategies to rank on the first page of a search engine result page.
• Handling the “search engine friendly’ content.
• S.E.O executive with 1 year of working experience is offered an average salary of 3 lacs per annum.

2. S.E.M Executive/Manager:

• Creates content that would result in winning a bid over the competitors (for a particular “keyword”).
• Strong knowledge of Google Analytics.
• Hands-on experience with Keyword research tools.
• The average salary that is offered to an S.E.M Manager having 1–2 years of experience is 4–5 lacs/annum.

3. E-mail Marketing Executive/Manager:

• Manages the implementation and measurement of various email marketing campaigns.
• Responsible for carrying effective A/B testing strategies for higher R.O.I.
• Sound knowledge and working experience with various email marketing tools like “Aweber”, “Mail Chimp”, “Zoho CRM”, “Drip”, and so on.
• 2 years of experience as an email marketer can be offered an average salary of 4 lacs/annum.

4. Affiliate Marketer:

• Expected to possess a sound knowledge of the advertising industry, technologies and pricing models.
• Affiliate marketing manager leads a team of affiliate marketers and is also responsible to achieve the desired R.O.I.
• A person who possesses more than 1 year of experience as an affiliate marketer can expect an average salary of 3 lacs/annum.

5. Social Media Executive/Manager:

• Responsible for handling social media blogs and posts.
• Writing various articles for forums and classifieds websites.
• Monitoring social media activities on various platforms like LinkedIn, Facebook, Twitter, Instagram, etc.
• A person with one year of experience in Social Media Marketing is entitled to an average salary of 3.5 lacs./annum.

For more insights on the various opportunities and the scope in digital marketing, feel free to visit my blog dmdirection.com